[stazi]

Yeah, exactly. A crappier prize would do. It was an excellent competition, and could've gotten a lot of exposure for bos if PR was ran alonside the competition, maybe even using an agency (versus waiting for journos to cover it). It could actually be profitable:

1) use old case study of bigblogger (interview old bloggers; where are they now; how bigblogger changed their life)
2) submit release pre-launch using PR agency with contacts (don't just go mainstream media)
3) Wait for coverage, then send out rate cards and bigblogger packs to targeted advertisers
4) Win @ lyfe