Outcome 1: Contents
1.1 Characteristics of Large Scale Organisations
1.2 Variations in Large Scale Organisations
1.3 Typical management functions
1.4 Contribution of Large Scale Organisations
1.5 Environments impacting Large Scale Organisations
1.5.1 Operating (Internal) environment
1.5.2.1 External environment (Operating)
1.5.2.2 External Environment (Macro)
1.6 Performance Indicators
1.7.1 Stakeholders
1.7.2 Ethics, conflicts
1.1 Characteristics of Large Scale Organisations
- Large organisations are complex structures that have many different work activities within them.
• They require a number of levels of management
• Generally concerned with productivity
Within an organisation, employees performing similar functions are grouped together, functions include:
1. Production (Operations)
2. Personnel (Human Resources)
3. Finance (Accounting)
4. Marketing
Defining an organisation as large:
• Number of employees
Most commonly used – Number of employees. Coles Myer employs 165,000 Australians and is Australia’s largest organisation by number of employees.
• Revenue (gross income)
By revenue – News Corporation is largest with $31 billion per year turnover.
• Total assets (Value of what the organisation owns)
National Australia Bank have more assets than any other Australian company, $397 billion.
• Transnational (or multinational) corporations are owned and based in one country, but have branches or subsidiaries operating in other countries.
Three main types:
• Corporations (or companies)
Aim to make a profit to improve financial worth.
Private (Up to 50 shareholders) or Public (numerous shareholders) or Government owned, a Government Business Enterprise (GBE)
• Government departments
Aim to provide a high level of service
• Charities & Foundations
Non-Government organisations aim to provide goods and/or services for the alleviation of specific social problems or for the broader benefit of the community.
• Strategies are courses of action aimed at achieving organisational objectives.
1.2 Variations in Large Scale Organisations
Variations occur in large-scale organisations. These include variations in size and type.
As previously described, Large-scale organisations exist in the form of corporations, government departments, and charities.
The objectives of different large-scale organisations will differ –
• Corporations – Aim to make profit and increase assets.
• Government departments – Aim to provide service.
• Charities & foundations – Aim to alleviate social problems.
The strategies undertaken by the organisation will also differ. A private company will often be less confined to acting in the most ethical and socially responsible ways. A large public company will have to report on their operations, due to the transparent operating environment, they must be seen to be acting responsibly.
A government department will often come under pressure from voters if the level of service is unacceptable, or the service is provided at a fee that the public feels is unreasonable.
A charity can only spend a certain percentage of the money they collect on the management of the organisation, otherwise they cannot describe themselves as a charitable organisation. People would not donate to a charity that was using money unethically; subsequently public image is paramount for any successful charity.
1.3 Typical management functions
Typically management functions include production, personnel, finance, marketing, research and development, etc.
• Production/Operations – The work that the organisation does, transforming resources into a product of value in the form of goods or services.
• Personnel – The management of people and the human resources within an organisation. Includes paying employees, negotiating contracts, etc.
• Finance/Accounting – Involves the management of monetary resources, taking loans from creditors, paying suppliers, etc.
• Marketing – Selling the product to clients, often includes advertising, for example in newspapers or on television.
• Research & Development – Driving the company forward by creating better products, new designs that may benefit the company in terms of profit, etc.
1.4 Contribution of Large Scale Organisations
Due to their size, a large-scale organisation can make significant contributions to society.
• Provision of employment, directly, and indirectly through purchase of goods and services.
• Development of Australia’s industrial base, bringing new technology, practises, ideas, etc. to Australia.
• Stimulate infrastructural development through the generation of need.
• Earn export income through sale of goods and services overseas, earning foreign currency and improving the balance of trades (exports vs. imports). In this regard the sale of secondary or manufactured goods is more beneficial than raw materials.
Some criticisms of large-scale organisations exist –
• Heartless, self-serving, only exist to generate profit at society’s expense
• Criticised for importing foreign goods where an Australian-made alternative exists.
1.5.1 Operating (Internal) environment
• Management has control over the internal environment
• Includes aspects such as staff, structure and policies
• Management can expect predictability among these outcomes
1.5.2.1 External environment (Operating)
The external environment of the organisation is made up of the macro (broad) environment, and operating (task) environment.
The external environs within which an organisation operates is both dynamic and complex.
It presents management with threats to their plans and offers opportunities for success.
The operating (task) environment:
• Four main factors – Customers, suppliers & creditors, competitors, special interest groups.
1. Customers – Customer satisfaction is essential, customers demands are dynamic, always asking for better quality at a lower price. Customer service is also important, including after-sale services and guarantees.
2. Suppliers & Creditors – Require a reliable supply of inputs such as raw materials, machinery and services. Strong trend towards outsourcing. Finance is essential to fund activities and growth. Trend towards obtaining finance from overseas lenders.
3. Competitors – Trend towards more intense competition, especially as globalisation opens up markets to multinational organisations. Competition is always changing, potential for new competitors to emerge putting pressure on an organisation, etc.
4. Special Interest Groups – Three groups that can impact on the activities of an organisation. Trade unions represent employees in many industries. Consumer Groups represent customers in areas such as pricing, advertising, packaging and safety. Special issue groups often pressure organisations into acting in a way that assists the community, for example anti-smoking lobbies and church groups
1.5.2.2 External Environment (Macro)
The macro (broad) environment includes factors that are beyond the control of the organisation, such as economic conditions, legal conditions, technological factors, education and training conditions, and society’s attitudes.
1. Economic Conditions – The state of the economy, evident through consumer spending, unemployment levels, wage rates, interest rates, foreign exchange rates, etc. have significant impact on organisations. When consumer spending is at a low level, companies may struggle to make a profit.
2. Legal-Political Conditions – Organisations must operate within the confines of the law. Government regulation, or deregulation, may impact on the way an organisation operates. Taxation policies also have huge impact. Always uncertainty in political policies.
3. Technological Factors – New technology constantly drives change, competitiveness is often lost if an organisation fails to adopt new technology. For example e-commerce, doing business on the internet.
4. Education & Training – Organisations need highly trained workers, generally can’t afford to train “from scratch” and subsequently will rely on national education systems, especially schools and universities.
5. Social Attitudes – General opinions on what is “right” and “wrong”, for example the importance of small environmental impact, and expectations of ethical practises. Equal opportunity and other social values also impact how an organisation can operate.
Environments changing due to globalisation –
As the world goes through a process of globalisation, international markets continue to open up. Worldwide communication systems are becoming increasingly important. The impact of globalisation will continue to increase over the next few years.
1.6 Performance Indicators
Organisational performance consists of two important dimensions –
These are effectiveness and efficiency.
Effectiveness is a reference to an organisation’s ability to formulate and achieve objectives. An organisation is effective to the extent that it achieves stated objectives.
Efficiency refers to the use of resources in achieving objectives. An organisation is efficient to the extant that it achieves its objectives at the lowest cost, using minimum resources.
These two concepts are used as a basis for the evaluation of organisational performance.
Specific performance indicators provide more precise and measurable date to evaluate performance and improvement, fundamentally most indicators refer back to either effectiveness or efficiency. Indicators are also referred to as Key Performance Indicators (KPIs) or key result areas.
Quality is often measured by an organisation, data on rejects, the percentage of rework, or perhaps the percentage of waste could be used to indicate the organisational performance in this regard.
Performance indicators can be expressed in dollar (Financial) or real (Non-Financial) terms.
Benchmarking refers to the process of comparing organisational work outcomes with similar work outcomes of other organisations. Companies will often seek out the international benchmark, or best practice, in a particular process to compare their own performance with. This ensures that the organisation is comparing itself with the highest levels of performance within a specific process.
The process of performance review can be applied to the entire organisation, departments, teams, work-groups, or individuals. It is recommended that employees should choose their KPIs and work towards them, this removes the thought that management is making it too hard for employees to achieve their objectives. This is a fundamental principle of management by objectives (MBO).
Performance areas and examples of associated indicators –
Industrial relations – Hours lost due to industrial action, time taken to resolve disputes, value of production lost due to industrial action, compliance with resolution procedures.
Safety – Rate of injury, number of safety breaches per month, OH&S knowledge and skill levels.
Environment – Rates of spills, results of audits, expenditure on environmental improvement.
Financial Performance – Return on investment, profit or loss, average debt collection period
1.7.1 Stakeholders
• Stakeholders are groups or individuals that have an interest in the performance or activities of an organisation.
• Exist as financial interest, or issues such as environmental impact.
Owners & Shareholders
Managers
Investors & Lenders
Suppliers
Customers
Government
Local Community
International Community
1.7.2 Ethics, conflicts
Usually involve ethical considerations – what is “fair”?
Ethics are the moral standards and principles that guide people’s decisions and actions. Ethical people do what they believe is the “right thing”. Modern business ethics are expected to include a sense of social responsibility, a concern for the condition of society at large.
The significance to an organisation depends on corporate culture.
o Responsibilities to stakeholders
o Commitment to ethical practices
o Policies on employment and human-resource issues
o Statements about organisation’s social responsibility
Social responsibility & the “Triple Bottom Line” continue to increase in importance in the corporate world.
Transparency and company image are big issues
The strength of an organisation’s social responsibility will affect its public image and subsequently its business opportunities. Today it should be viewed as a form of investment to act in a socially responsible manner.




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