Marketing research task! (1 Viewer)

[nataliejoukhador]

hey guy,

Ive been having a lot of trouble lately with my Business assignment. I dont know how really to answer these questions:

Part A: Research Report
Write a report on marketing that:
Describes the different marketing strategies and objectives of two national fast food businesses in Australia; and
Evaluates the effectiveness of these marketing strategies in achieving the marketing objectives of these businesses.

This report must be written with reference to examples, case studies and data from national fast food businesses. You must include both primary and secondary data. This can include surveys, publications and interviews. A national fast food businesses is one which operates in two or more capital cities.

 

[BLIT2014]

Firstly look at your syllabus(the bible for this subject )
http://www.boardofstudies.nsw.edu.au/syllabus_hsc/pdf_doc/business-studies-st6-syl.pdf

What could you include?

*Executive Summary:

Marketing Objectives
* Establishing market objectives:
1) Increasing product range,increase geographic representation,increasing market share etc

Marketing Objectives
Marketing strategies
Do not talk about all of them because you will not have enough time

 market segmentation, product/service differentiation and positioning
 products – goods and/or services
– branding
– packaging
 price including pricing methods – cost, market, competition-based
– pricing strategies – skimming, penetration, loss leaders, price points
– price and quality interaction
 promotion
– elements of the promotion mix – advertising, personal selling and relationship
marketing, sales promotions, publicity and public relations
– the communication process – opinion leaders, word of mouth
 place/distribution
– distribution channels
– channel choice – intensive, selective, exclusive
– physical distribution issues – transport, warehousing, inventory
 people, processes and physical evidence
 e-marketing
 global marketing
– global branding
– standardisation
– customisation
– global pricing
– competitive positioning
Evaluates the effectiveness of these marketing strategies in achieving the marketing objectives of these businesses.
* This strategy plays an important role in achieving the marketing objectives of the business etc
* or these marketing strategy chosen haven't been effective->outline why/ why hasn't the strategy worked.