PIP Questionairre - Effects of Fast Food Advertising on Teenagers (1 Viewer)

[laura898]

Hey everyone,
my PIP topic this year is 'The Effects of Fast Food Advertising on Teenagers'
It would be an immense help if you cared to fill it out. I am more than happy to
reciprocate if you have a questionairre that needs filling out.

Thank you,
Laura


edit: this survey is no longer required to be filled out after 25th April 2009.
again, thank you!!

Society and Culture Survey
The Effects of Fast Food Advertising on Teenagers
​

Age:
Gender:

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never

​

What fast food restaurant do you frequently visit?

​

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?


Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?

 

[iloveapple]

Age: 16
Gender: Female

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never

Really depends on my mood and how stressed i am. I tend to buy maccas to reward myself after a stressful week on a friday. so i'd say... once every 2-3 weeks?

What fast food restaurant do you frequently visit?
maccas

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

the mags i read (cosmo/cleo) don't advertise fast food. i haven't seen any advertising via net, heard any on the radio, but i ALWAYS see maccas ads when i watch sytycd once a week so television!

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
No. it hasn't persuaded me to buy any products, however, it has informed me of certain 'deals' that are out, that i hence go buy. for example, the maccas snack wrap. saw it on tv, that informed me that there was a not-too-fattening choice (seared chicken available!) snack for two bucks, so i bought it the next week.


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
no one takes much notice of billboards imo. and i don't listen to the radio much, coz i've gotten my ipod, and i imagine many teens are the same. i'd say television is the best medium. i tend to flip over any magazine ads without looking at them, anyway.


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
no i don't think so. i think that fast food advertising informs people of products that they might then be interested it, but teens aren't really persuaded.

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
well, teens obviously don't have a lot of money, so when ads like hungry jacks have those 'stunner deals' it's kind of like, wow, five bucks can buy an entire meal! maybe i should try that some day! but then they show you footage of the meat patty sizzling with oil and and that kind of entices you, but also contradicts with your healthy side. =)
maccas ads all have very light and bright colour palettes these days, with light music, which therefore infers that their food is healthy and fresh. i think that's clever advertising.

hope i helped and GL with your pip

 

[laura898]

thank you!!!!



interesting point about the cost. i hadn't actually thought of that before.

 

[samthebear]

Age: 17
Gender: Female

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never

What fast food restaurant do you frequently visit? I dont buy fast food

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product? Not that i can think of so - no.

What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective? probably TV - because there is the visual and auditory enticement with adds on TV.

Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them? I have no idea. i know i'm not swayed at all - but i cant speak for everyone else.

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product? Well i havent really felt like eating or buying any fast food for years but if you want to consider fast food and adds, i suppose drink adds count? well if it does the last time an add made me want to buy its product was when i saw the add for Nestle ice-tea (Cool your world add)
I just generally dont like fast food lol, when i see an add on for fast food i just go "ugh." i think i've conditioned myself to hate fast food.

 

[laura898]

thank you!

and yes i am including drink ad's at this point in my research. I may decide to cut it out later on if I find I have too much.

thanks again

 

[Weddas]

Age: 16
Gender: Male

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never



What fast food restaurant do you frequently visit?
Maccas or KFC
What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
yes when Maccas statred giveing the "Add Bacon for $1.00" that made me not only add bacon when i go to get food but to try bacon on different types of food.


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
I personally think that it is just the signs beside the road for example "(Add Fast Food Resterant Name Here) in 2km open 24H"
with the people driveing by that will make then start to think that they are infact hungery but food is close



Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
No. because we are just like adults, it is not a age issue it is a culture issue.

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
No

Hope That Helps

 

[laura898]

Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
No.

because we are just like adults, it is not a age issue it is a culture issue. ]

Weddas, what do you mean by culture issue?

and yes it was helpful!!

thank you!!!

 

[Duffman0]

Society and Culture Survey
The Effects of Fast Food Advertising on Teenagers
​

Age: 17
Gender: Male

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
]- Once a month
- Never

​

What fast food restaurant do you frequently visit?
Hmmm. Probably subway. Though, if that doesn't count...well, possibly KFC.

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product? No.


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
Television - multimedia is a hard hitting winner.


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
I see an alarming increase in the way advertisments sway children (those children are now 13-15) and it's effect is astronomical for the most part. I think it's the bright colours, the implied promises, the "associations" with the item being sold (cool, tasty, LIMITED TIME ONLY!!111!!one!1)

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
Most adds make me steer clear because of the depths to which they sink to sell their product.

[/quote]

 

[gibbo153]

Society and Culture Survey
The Effects of Fast Food Advertising on Teenagers​

Age: 17
Gender: M

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never


What fast food restaurant do you frequently visit? kfc, maccas, subway

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product? not especially, only general desire to try certain stores.


What medium of fast food advertising (ie. television, radio, billboards etc.) television - most teens watch every day, thus huge exposure.


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them? incredibly 'tantalising' appearance of food.


Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product? i often want to buy burgers i see on ads, only occassionally will i ever act on it though.

 

[Weddas]

Weddas, what do you mean by culture issue?

and yes it was helpful!!

thank you!!!

because we are a people that no longer have much time, so insted of eating at a real resteraunt we tend to go through drive through and eat while we are doing other things. and if we do have time we are just to lazy to bother making food, cleaning up, puting stuff away, when we can go and pay 2 5 dollers for food somewhere else.

 

[jana--x]

Age: 16
Gender: Female

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never


What fast food restaurant do you frequently visit? at the moment, probably kfc

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify - Games, like guitar hero, everytime i play it i always see the face of the guy that invented kfc XD

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
Yeah, the kfc kebab that they advertise. or when a meal has a really good price like i remember ages ago that mcdonalds advertised the $5 feed. it was awesome but unhealthy


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective? Television is a definite. It's really effective because since i got to an all girls school, many people watch home and away and most of the commercials in between are mostly about mcdonalds, kfc, subway and pizza hut ==" i avoid the tv to avoid hunger of fast food.


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
Yes they are easily swayed because the food is shown perfectly on tv and the people in those commercials actually eat those products D: so in our minds we think "aww i want some.." and then we go out the next day and buy it lol


Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
All fast food advertisments are effective. They just convince you to buy yummy food that isn't good for you. Certain jingles just get you behind the lines of kfc, mcdonalds etc stores. I guess media has just persuaded teenagers too much

 

[laura898]

because we are a people that no longer have much time, so insted of eating at a real resteraunt we tend to go through drive through and eat while we are doing other things. and if we do have time we are just to lazy to bother making food, cleaning up, puting stuff away, when we can go and pay 2 5 dollers for food somewhere else.

thanks a lot



and thanks to everyone else too xD

 

[Crashy19]

Age: 19
Gender: Female

How often do you buy fast food?
Once a week


What fast food restaurant do you frequently visit? McDonalds. And Kebab shops i guess

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-other people talking about it

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
nope, not really i dont think. like the advertisements i see/hear are generally focused on the company rather than a specific product. and then, if they are I tune out because I hate the way they talk up 'new' things on the menu when they aren't really that different

What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective? Television and or internet because that is where most teenagers spend their time. billboards on the road- either not driving and not recognising the signs or just started driving and must concentrate on the road. Televison just proves to be the most effective means.Then again, radio works for those that listen to it while doing daily activities.


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them? Yes. Bright colours, effective use of sound and images and enticing 'products' (using words such as succulent, delicious, juicy etc)


Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product? As I stated before, the whole talking up of a particular product (Hungry Jacks comes to mind) make me avoid buying their things. Not particuarly avoiding the organisation, just the specified product, I feel I don't want to be part of the 'masses'.

 

[Rockyroad]

Society and Culture Survey
The Effects of Fast Food Advertising on Teenagers


Age: 16 (2 weeks away from 17)
Gender: Female

How often do you buy fast food?
- Once a week
What fast food restaurant do you frequently visit?
KFC because that is where I work... + McDonalds and Subway.
What form of fast food advertising do you view the most?
-Television

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
Yes. I found out about Subway subs on television I think.


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
Television, but I think the type of advertising and what the advertisement is saying is more of a factor than the medium on which it is presented

Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?

I think the images of food and the repetition of the adverts are particularly effective. Low fat foods but high quantity are appealing to me eg subway.

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?

Yes, advertisements that scream are a turn off. Foods that look extremely fatty aren't attractive.
</SPAN>

 

[Awesomeness...]

Age: 15
Gender: female

How often do you buy fast food?
once a fortnight

What fast food restaurant do you frequently visit?
Pizza Huts & chinese restaurants

What form of fast food advertising do you view the most?
-Television


Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
No


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
television, because the visuals and imagesmakes it more appealing


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
Yes, how they empasise how delicious it is which appeals to their taste & hunger


Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
Not that i can think of.

 

[laura898]

thank you!!!

 

[nelsoni]

Age: 16
Gender: Female

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never



What fast food restaurant do you frequently visit?
I don't buy fast food

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
When I was younger, advertisements on TV, especially for McDonalds influenced me to want to buy it. The whole idea of having a Happy Meal with a toy was a big influence.

What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
Probably TV, as it's viewed the most, and we don't really realise.


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
I would say that children are probably swayed more than teenagers, but i do agree that they are swayed. Fast food chains that make their food look "healthy" in comparison to Big Macs are probably enticing to teenagers.

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?

McDonalds is probably the most successful, but as I don't eat fast food, I don't really experience this.
</SPAN>

 

[iNerd]

Age: 15
Gender: Female

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never



What fast food restaurant do you frequently visit?
i don't visit

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
not particularly. cause I'm a health freak and like my body in a particular way and i also love sports.

What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
to be honest, me and my friends were talking about it, and we thought that is was all useless. maybe for those naive people?


Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
no.

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
i think the subway $7 one is good, although it's not fast food. but i hate it when they make fast food seem like GOOD food. buy this vegetarian hamburger totally HEALTHY ... sif.

 

[Prashant Sallan]

Age: 16
Gender: Male

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never


What fast food restaurant do you frequently visit? Mcdonalds

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product?
No advertising doesn't persuade me, however as a few people have stated, the food you order also depends on your mood.

What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective?
Television, everyone basically watches it.

Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them?
Yes, the techniques employed by the producers to lure the customers into buying the product, ie: the mood it creates, background music... etc

Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? Are there any that you feel make you don’t want to buy a product?
Do: thorough description of product..

 

[want2beasenior]

Age: 16
Gender: Female

How often do you buy fast food?
- Once a day
- Few times a week
- Once a week
- Once a month
- Never



What fast food restaurant do you frequently visit? I don't really frequently visit any fast food restaurant

What form of fast food advertising do you view the most?
-Television
-Radio
-Billboards
-Internet
-Magazines
- Other, please specify

Has a fast food advertisement specifically persuaded you to buy a certain product? If so, what product? No


What medium of fast food advertising (ie. television, radio, billboards etc.) do you think is the most effective in targeting teenagers? Why do you think it is effective? Youtube promotoions: most people seem to go online for everything nowadays

Do you feel that teenagers are easily swayed by fast food advertising? If so, what is it about that advertising that affects them? No, because if we don't like something then we won't eat it, regardless of who or what is behind it.


Are there any fast food advertisements that you feel are particularly effective in making you want to buy a product? No Are there any that you feel make you don’t want to buy a product? Not really