My M/C answers were:
1.C
2.D
3.B
4.C
5.B
6.A
7.C
8.A
9.A
10.C
short answers were a piece of piss.
extended response took me a while to figure out what to write about.
for 14 a) i wrote about research methods etc like surveys and questionarres
14b) i wrote about how COMPETITION, PROFIT/SALES...