Executive Summary:
This report will explain the impact of globalisation on marketing management on a variety of businesses. It will do this through looking at the global marketing strategies of global branding, standardisation, customisation, global pricing and competitive positioning. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
What is marketing management?
Global Marketing Strategies
- Global branding
-Standardisation
-Customisation
- Global competitive positioning