Business Studies- Qantas Case Study? (1 Viewer)

[sarkar_as]

Hi guys,

Does anyone have a Qantas case study that would help me answer these questions:

4. What type of factors influence the customers choices?

• psychological, socio-cultural, economic, government

5. Has your business been influenced or impacted by consumer law?
• deceptive and misleading advertising
• price discrimination
• implied conditions
• warranties

6. Which if the following ethical issues relate to your business?
• truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

Marketing strategies
7. How does your business conduct market segmentation, product/service differentiation and positioning?

8. Which product strategies does your business use?
• branding
• packaging

9. How does your business price it’s products?

• pricing methods – cost, market, competition-based

10. Which pricing strategies does your business use?
• skimming, penetration, loss leaders, price points
• price and quality interaction

11. Which promotion strategies does your business use?

• advertising, personal selling and relationship marketing, sales promotions, publicity and public relations

12. Does the communication process exist for your business?

• opinion leaders, word of mouth

13. Which place/distribution strategies does your business use?

• distribution channels
• intensive, selective, exclusive

14. Discuss the physical distribution issues which relate to your business?

• transport, warehousing, inventory

15. Does your business implement e-marketing?

16. How does your business implement global marketing?

Discuss the following:
• global branding
• standardisation
• customisation
• global pricing
• competitive positioning

Thanks.

 

[seremify007]

Check BoS resources for case study material: http://www.boredofstudies.org/view.php?course=20