Help! what do they mean by representation shaping meaning. (A&C) (1 Viewer)

[ash_hole]

What do they mean by how representation shapes meaning? i thought it was how techniques shape meaning but then i realised that representation means that anyway. please help for antony and cleo.

 

[sikeveo]

they way in which it is portrayed shapes what it actually means. I.e. it can be manipulated etc