High Distinction Marketing Foundations Notes (2 Viewers)

[Sathius005]

Here are my notes coupled with my friends High Distinction Notes for Marketing Foundations. A person who used these notes got 98 per cent in Marketing Foundations in the Mid Term Exam and got High Distinction overall for the subject (in autumn 2013).

Just some side notes. The chapter on Market: Segmentation, Targeting and Positioning needs to be improved. Don't be afraid to add your notes and make my notes better.