AUSTRALIANS must avoid "institutionalising idleness" or risk making the bludger our national icon, media magnate Rupert Murdoch says.
In the first of his six Boyer Lectures, the News Corp chief has outlined his vision for Australia going forward, a country the Manhattan-based US citizen still calls home.
News Corp is the parent company of the publisher of news.com.au.
Australian business must take advantage of emerging middle class markets in India and China and embraced internationalism to move forward, Mr Murdoch said.
In areas of trade, agriculture and climate change we must lead the world, not follow suit.
And at home, we must reform our 19th century education system, encourage full reconciliation among Aboriginal and white Australia and be open to immigration.
Additionally, we must endeavour to get people off government subsidy, or risk becoming a nation of bludgers, he said.
"At a time when the world's most competitive nations are moving their people off government subsidy, Australians seem to be headed in the wrong direction,'' Mr Murdoch said in his lecture, aired on ABC Radio National today.
"While real incomes increased since the end of the 1980s, about 20 per cent of the working aged population today receives income support, compared with only 15 per cent two decades ago.
"While a safety net is warranted for those in genuine need, we must avoid institutionalising idleness.
"The bludger should not be our national icon.''
He congratulated Prime Minister Kevin Rudd's declaration that his Government is pro-market, pro-business and pro-globalisation, but said the next step must be to end subsidies for those who were well off.
Mr Murdoch spoke proudly of the country he called home, but said Australia must embrace its pioneer heritage to tackle the challenges that lay ahead.
"I appreciate that many Australians will debate whether I still have the right to call myself one of you,'' he said.
"I was born in Melbourne, I was educated in Britain and now make my home in Manhattan.
"But this country means a great deal to me.
"And the main reason I agreed to come to Australia to deliver these lectures is that the country I see before me simply is not prepared for the challenges ahead.
''... Australia will not succeed in the future if it aims to be just a bit better than average.
"Specifically, I believe that we need to revive the sense of Australia as a frontier country, and to cultivate Australia as a great centre of excellence.''
Part of that change in our identity should be to finally make Australia a republic since it was already independent in every other way, he said.
"The establishment of a republic of Australia will not slight the Queen, nor will it deny the British traditions, values and structures that have served us so well,'' Mr Murdoch said.
"But we are no longer a dependency, and we should be independent.
"In this young century we should assert our personality. We alone must define our future.
"An independent Australia will have no excuses for failure because the mistakes will be all our own.''
http://www.news.com.au/business/story/0,27753,24589987-31037,00.html