any1 want to deliver some help?? (1 Viewer)

[shady145]

i got an assessment today and im not very good at business studies, could any1 please help me.
the following is wat is on the assessment sheet

[dreamworld has been operating since 1981 on the gold coast of queensland. over the past 28 years it has developed in stages and operates a number of major attractions and a number of minor attractrions. It currently employs a large staff of fulltime and part time employees. Dreamworld has recently faced increasing competition from other theme parks and recreational activities, which has casued it to continually monitor its marketing strategies. The management of dreamwolrd is particularly concerned about the following aspects of the business: weather - dependent rides, maintaining customer interest and loyalty, maintaining its present target market groups, its distance from large markets, competition and other external threats.]

as a conultant, you have been asked to write a business report to the owners of dreamwolrd. in your report:
-describe the present economic conditions faced by dreamworld;

-explain the marketing planning process used by dreamwolrd

-evaluate the marketing strategies that could be used by dreamworld to overcomethe present business environment they face.

in your answer you will be assessed on how well you
-use your knowledge and the information provided
-communicate using relevant business terminology and concepts
-present a logical, well-structured answer to the question in the form of a business report.


okay you cant really help me if you dont know much about dreamwolrd, but can we get a good structure happening? thanx in advance.

 

[the-derivative]

i got an assessment today and im not very good at business studies, could any1 please help me.
the following is wat is on the assessment sheet

[dreamworld has been operating since 1981 on the gold coast of queensland. over the past 28 years it has developed in stages and operates a number of major attractions and a number of minor attractrions. It currently employs a large staff of fulltime and part time employees. Dreamworld has recently faced increasing competition from other theme parks and recreational activities, which has casued it to continually monitor its marketing strategies. The management of dreamwolrd is particularly concerned about the following aspects of the business: weather - dependent rides, maintaining customer interest and loyalty, maintaining its present target market groups, its distance from large markets, competition and other external threats.]

as a conultant, you have been asked to write a business report to the owners of dreamwolrd. in your report:
-describe the present economic conditions faced by dreamworld;

-explain the marketing planning process used by dreamwolrd

-evaluate the marketing strategies that could be used by dreamworld to overcomethe present business environment they face.

in your answer you will be assessed on how well you
-use your knowledge and the information provided
-communicate using relevant business terminology and concepts
-present a logical, well-structured answer to the question in the form of a business report.


okay you cant really help me if you dont know much about dreamwolrd, but can we get a good structure happening? thanx in advance.

Follow this structure:

1. Executive Summary (define and introduce your business and include it's goals)
2. Situational Analysis (include a SWOT analysis, Internal/External Analysis, Product Life Cycle)
3. Strategies (emphasise on marketing and finance because it said economic) and address the problems.

That's a quick outline.

 

[shady145]

woo thnkyou