Business Studies! HELP ! (1 Viewer)

[SuperSaiyan]

can someone explain why it isn't niche and why it is consumer ? kinda confused :L

 

[LtPhoenix]

can someone explain why it isn't niche and why it is consumer ? kinda confused :L

the business is selling directly so its not industrial or resource
since it doesnt specifically market the jewellery to males or females it is not niche
leaving consumer as the only answer

its a stupid question

 

[SuperSaiyan]

oh LOL shit, i got confused, cos i thought jewellery = sales not frequent, higher price = niche and the fact that it targeted the 15-20year olds in specific that it would be niche :S

 

[timinator1993]

Yea dw man, Ive done every business exam for the last 10 years and there are just some ridiculous questions. Remember, the MOST correct one is what your after. On occasion 2 will be correct, but 1 will be more relevant to the question.

 

[bouncingfire]

Thanks for clarifying this. When ever it comes up I'm always get confused between niche and consumer

 

[iallan]

Niche comes under consumer markets - Consumer markets consist of mass, market segement and niche. Thus, it is consumer. Tricky one