Can someone please explain how i should approach this question: (1 Viewer)

michaelletq

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Can someone please explain how i should approach this question: "Explain how the strategic role of marketing impacts on the marketing strategies adapted by a business".

i have my case studies I'm just confused what do i talk about? the marketing plan and how that impacts the strategies or how a business uses the marketing strategies to achieve profit maximisation ??


Thank you in advance
 

BLIT2014

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Talk about the the strategic(long term) goal of marketing is to translate business goals into reality, through the implementation of a marketing plan.



I would also talk about business goals, such as growth, rising market share, profit maximisation etc, and relate these to the strategies that the business could implement

For example, you could potentially set it out like this;

Executive Summary:


Strategy 1: (Channel Choice)
Define Channel Choice
How this strategy has been implemented at case study
The effect of strategy
Relate this back to the strategic role of marketing (e.g how does this help the business achieve its goals?)



Firstly, go to the HSC business studies syllabus
http://www.boardofstudies.nsw.edu.au/syllabus_hsc/pdf_doc/business-studies-st6-syl.pdf



Look in the topic "Marketing"


Role of marketing
 strategic role of marketing goods and services


Marketing strategies

* Relate the marketing strategies, cause and the
 market segmentation, product/service differentiation and positioning
 products – goods and/or services
– branding
– packaging
 price including pricing methods – cost, market, competition-based
– pricing strategies – skimming, penetration, loss leaders, price points
– price and quality interaction
 promotion
– elements of the promotion mix – advertising, personal selling and relationship
marketing, sales promotions, publicity and public relations
– the communication process – opinion leaders, word of mouth
 place/distribution
– distribution channels
– channel choice – intensive, selective, exclusive
– physical distribution issues – transport, warehousing, inventory
 people, processes and physical evidence
 e-marketing
 global marketing
– global branding
– standardisation
– customisation
– global pricing
– competitive positioning
 

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