I like the surf brands Roxy and Billabong because they have some really nice designs. I'm not a big fan of Gucci or stuff like that because they don't really appeal to me.
I have a bikini from Roxy and a handbag from Billabong.
I hate the tacky designer prints that screams, "LOOK AT MEEEEEE, CHECK OUT THIS DESIGNER BRAND!" Especially LV bags. It's like a piece of walking advertisement.
I really like Helmut Lang, A.P.C, Phillip Lim and Rachel Comey for its subtly.