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Does market research include SWOT analysis and competitor analysis? (1 Viewer)

luo_ge

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I'm doing a Qantas case study and was just wondering if market research includes a SWOT analysis and competitor analysis.
 

laloola

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i think so. it helps marketers to focus on main issues.
 

Roy G Biv

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Sorry about the grave digging, but thought I'd correct it in case someone else checks out the thread, which is not that unlikely given that this thread is first page.
anyway:

Market Research is step 2 of the marketing process, step 1 being Situational Analysis. I mention this because the syllabus mentions SWOT analysis under step 1, while step 2 is supposed to be mainly about gathering info about the marketing problem - specifically the customer's psychological factors.
 

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