"tell him to stop being a nice guy. infact he should act like a complete asshole atleast for a while to get out of the nice guy routine.
once he stops being nice and starts looking out for his own interests then he will be dateable. he wil be able to approach girls because he wont care about looking like an idiot, because he will be going for what he wants.
Tell him to put his cards on the table straight away and in the first 3 mins of meeting a girl, subtly let her know you are interested in her for a relationship, not for a friendship.
if girls keep giving him a LJBF then tell him to just say " i have plenty of friends thankyou" and walk away.
he needs to be an arrogant prick who is just looking out for his own interests.
btw i dont actually mean this, but when you are in niceguy mode, acting like an arrogant prick in the nice guys mode is what us guys who go for the girls do... so its akin to telling him to act normal.
if he does actually start to what the rest of us define as act like an arrogant pig, then tell him to tone it down
its basically about self confidence so goodluck to your mate"
yeh thats wat i told him to do... glad someone agrees with me! ur a man after my own heart