Lesser Risk - International Expansion (1 Viewer)

[Tommy_69]

Which form of International Expansion has the lesser risk?

- Exporting
- Licensing

Thanks

 

[r3ckless]

exporting........ cos da definition oz it is like ..blah blah fucknig blah..it is da most common and least risky way of international expansion..whereas licnesing is only selling inteleectual property to antoher business

 

[exa_boi87]

as r3ckless said, exporting is the less riskier option ... there is less commitment to the market this way, and Intellectual Property (in regards to methodology, construction of your product) is not as easily exploitable. Exporting can be conducted through the use of an intermediary, meaning your knowledge of the market can really just extend to that one distributor, whereas licencing would generally require greater knowledge of the market, along with you losing some control (eg: quality control and/or reverse engineering)