Each sector has the same importance in the agri-food chain and are dependent upon one another for the overall success of the AFI. If there is there is any negative occurrence in one of the sectors, all the other sectors suffer as a result of it. For example, the cyclone Larry in 2006 had an impact on the production of banana crops. This resulted in poor quality crop being sold at an increased price. This impacts on:
− The food processing & manufacturing sector who purchase bananas to produce value added products such as dried banana chips
− The food service & catering sector who may need to change their menu’s as a result of increased banana prices. For example Boost Juice.
− The food retail sector who transfer the increased price to the consumer