New logo, branding, etc (1 Viewer)

[atreus]

Re: Don't miss your chance to be part of the unveiling of our new image...

the lighthouse isn't even relevant? it's the macquarie lighthouse, the first in australia. furthermore, a lighthouse has symbolic meaning e.g. leading the way, providing light when there is darkness, etc.
if anything is irrelevant it's the new petals. what do they represent? that we have flowers on campus?
like someone said before, the logo makes it look more like a company or some organisation rather than a tertiary institution.

 

[AsyLum]

Re: Don't miss your chance to be part of the unveiling of our new image...

The logo is meaningless, its about as relevant as the lighthouse.

What is it? A leaf? A petal? A flame? A clam?

The only relevant aspect of it was supposed to be the star, which funnily enough they changed from the 7 point star to the star of david. And I really cannot believe that given the amount of 'research' and testing that it apparently went through, that someone did not pick up on the fact that it featured one of the most symbolic and value-laden symbols in the modern era.

It is modern and stylish, but it doesn't represent the university as an institution anymore than any other abstract logo/design.

 

[AsyLum]

Re: Reason behind Macquarie NEW logo/image

-30* rotation

Opera house anyone?

 

[Enteebee]

Re: Reason behind Macquarie NEW logo/image

the new logo looks better.

 

[xeuyrawp]

Re: Reason behind Macquarie NEW logo/image

the new logo looks better.

Obviously, but as if that makes it a valid reason to change it, especially given that the new logo is complete nonsense.

 

[xeuyrawp]

Re: Reason behind Macquarie NEW logo/image

Wow, you couldn't be more wrong! Talk about crazy conspiracy theories. The institutions linked to above are sub-brands of Macquarie University anyway

The old logo isn't a crest and doesn't have many years of tradition behind it - it's from 1996. It's also widely hated across the University due to its phallicness.

I like the new logo. It's contemporary and fresh and much more polished than the old logo. And you might notice that 'university' is as big as 'macquarie', whereas in the old logo the word 'Macquarie' was highlighted over University. So there is actually more acknowledgment that it's an academic institution.

Thus sprache PR?

But seriously, this makes me lol. Are logos for universities supposed to be "contemporary and fresh"?

Fucking lol at you and the prusso nub.

 

[Azamakumar]

Re: Reason behind Macquarie NEW logo/image

Asylum's sig looks so much more awesome.

 

[A High Way Man]

Re: Reason behind Macquarie NEW logo/image

thats not pandering, this is pandering

 

[prusso]

Re: Reason behind Macquarie NEW logo/image

yes im a nub cos i like a new logo that doesnt look like a cock

 

[Enteebee]

Re: Reason behind Macquarie NEW logo/image

is it too late for submissions?

 

[A High Way Man]

Re: Reason behind Macquarie NEW logo/image

is it too late for submissions?

those are the hands from the original goatse pic

suffer for ur art

 

[Enteebee]

Re: Reason behind Macquarie NEW logo/image

those are the hands from the original goatse pic

suffer for ur art

a connoisseur, i see.

 

[AsyLum]

Re: Reason behind Macquarie NEW logo/image

Slight adjustment in spelling Macquarie right and including the star

 

[Enteebee]

Re: Reason behind Macquarie NEW logo/image

whatever man I see ur edit and raise u this:

easily best logo in thread, artfaggy enough to legitimately be chosen.

 

[xeuyrawp]

Re: Reason behind Macquarie NEW logo/image

whatever man I see ur edit and raise u this:

easily best logo in thread, artfaggy enough to legitimately be chosen.

At least it doesn't make the uni look like a cheap private college.

 

[Enteebee]

Re: Reason behind Macquarie NEW logo/image

At least it doesn't make the uni look like a cheap private college.

it could be worse,
http://bmwhi.org.au/live/images/stories/uws-logo.gif
actually, the macquarie one is very similar now... lolz.

 

[xeuyrawp]

Re: Reason behind Macquarie NEW logo/image

it could be worse,
http://bmwhi.org.au/live/images/stories/uws-logo.gif
actually, the macquarie one is very similar now... lolz.

I prefer the UWS one.

No confusing transparencies, simple font, recognisable logo which rips of an already-established multibillion dollar one. *shrug* At least it's not asymmetrical to the point of making me seasick.

 

[AsyLum]

Re: Reason behind Macquarie NEW logo/image

whatever man I see ur edit and raise u this:

easily best logo in thread, artfaggy enough to legitimately be chosen.

Haha, touche

 

[kevinx2]

Re: Don't miss your chance to be part of the unveiling of our new image...

Sorry, faggy unUniversity guy here, but did they get rid of the "Australia's Innovative University" thing, or is it still there somewhere?

What makes it an 'Innovative' university anyways?

 

[xeuyrawp]

Re: Don't miss your chance to be part of the unveiling of our new image...

Sorry, faggy unUniversity guy here, but did they get rid of the "Australia's Innovative University" thing, or is it still there somewhere?

Zomg, I'm a faggy university guy! If only you were less unUniversity... We could be together.

To answer your question: It's gone. When we're rebranded, we're nolonger innovative.

What makes it an 'Innovative' university anyways?

Innovation Drive?