Question: what operational/ marketing strategies would be used by a business going global. Is it just, for operations: global sourcing, r and d, economies of scale, and scanning and learning, or would u also put in supply chain,mquality and technology management? And marketing strategies would be obvious - customized vs standardized.
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Operational and marketing strategies (1 Viewer)
- Thread starter zb123
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Theterminator
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A global business strategy should be based on differences in customer tastes and preferences, differences in infrastructure and traditional practices, differences in distribution channels, local governmental demands, and localization of products needs, which means developing, manufacturing, and marketing products best suited to the demands of local customers therefore complying with the obvious operational strategies.
Hi Friends !!!!
Business strategy based on customer taste and priority.this is best for option to market strategy.which means developing, manufacturing, and marketing products best suited to the demands of local customers therefore complying with the obvious operational strategies.
Business strategy based on customer taste and priority.this is best for option to market strategy.which means developing, manufacturing, and marketing products best suited to the demands of local customers therefore complying with the obvious operational strategies.
