Product marketing plan assessment (1 Viewer)

[konartis]

Any Ideas?

Choose a well known product (good or service) which is available in australia but produced by an international business with headquarters in either australia or overseas, then

a) Develop a marketing plan for your chosen product including the main elements involved in its successful implementation

b) examine the management's responses to today's changing global environment

include resources

 

[Suvat]

McDonald's.. lol

The Jacaranda book has a case study on it, but I don't have the book anymore

You can also do the other obvious ones ie. Qantas, HSBC...

 

[= Jennifer =]

don't forget the format:

elements of a marketing plan

• situational analysis including SWOT and Product Life Cycle
• establishing marketing objectives
• identifying target market
• developing marketing strategies
• implementing, mointoring and controling-developing financial forecasts, comparing actual and planned results and revising marketing strategies
  

 

[konartis]

it has to be a product

 

[santaslayer]

coca cola.....duhhh......lol

 

[santaslayer]

or viagra sounds good too......u could really develop a nice plan on that product.....shouldnt be to direct, ur message should appear more subtle coz these are sensitive consumers......lol