- Mar 7, 2006
Adam.Meads said:How did you do it then?
"I wrote about how price penetration is the best way to advertise"
Penetration pricing is a pricing strategy is it not? The four P's of marketing are Product (Core, Actual, AUgmented), Price (cost based, competition based, market based ... Market skimming, Penetration pricing), Place (Location, Inventory, Coverage, Channel, etc.) and PROMOTION (Advertising, Personal Selling, Direct Marketing, Public relations, Sales promotion).
Since advertising was already used and didn't live up to expectations; direct marketing isn't appropriate for clothing; personal selling isn't suitable for clothing, and nor does Way Out Ltd have skilled salespeople; sales promotion also doesn't apply well to clothing ranges .... I figured this only left Public relations.
But price penetration ... Is that a method of promotion? Not by my books, but I could be wrong.
that is correct, as in the name penetration PRICING it is in fact a pricing strategy and not a promotional strategy.