Mono! said:
When its @ 90 degrees isnt it @ its strongest when its parallel to the magnetic field there no torque isnt it?
realise that when theta = 90 degrees, both sides of the coil are forced AWAY from each other. in this sense, the resultant net force is 0, and so, there is no torque, following the basic principle torque = Fd. F = 0, so torque = 0.
PLoob, when the two sides of the coil are forced TOWARDS the rotor, that is, towards each other, THEN the coil will rotate. this only happens because of the sudden change in the direction of current when theta = 90, either because of the nature of AC, or, because of the split-commutator in DC motors.