Executive Summaries for Case Study Questions (1 Viewer)

[Maxwell]

Hey,


I just had a quick question regarding the use of case studies in the last section. In my executive summary, I generally outline my case studies that I am going to use (obviously is Qantas most of the time). However, sometimes the Qantas case study just doesn't work for some sections when I initially thought it would in my plan. As I have only outlined Qantas in the introduction (e.g. The following report is to evaluate the usefulness of indicators of HRM indicators at Qantas, etc.) am I then constricted to only use the Qantas case study?

To be safe, should I always add an additional fake case study to the executive summary alongside Qantas to ensure that this eventuality does not occur?



Thoughts?





buying 2013ers for advice plz

 

[Intrinsic]

Business students usually leave space for the executive summary, and come back to it once they've finished

 

[Maxwell]

Business students usually leave space for the executive summary, and come back to it once they've finished

Usually it's like only two lines. I suppose it doesn't really need to be sophisticated so I can write it at the end when I am exhausted and it will also give me leeway with my case studies. Thanks!

 

[Zeref]

Lol in my trials I used Qantas with made up stats, Apple with made up stats and 2 hypothetical case studies.

 

[Maxwell]

Lol in my trials I used Qantas with made up stats, Apple with made up stats and 2 hypothetical case studies.

A HSC Marker has told me to not go overboard with hypothetical case studies; use only one of them to answer the question otherwise it kind of feels disjointed. I always use C&M Manufacturing (just randomly made it up lol)

 

[Zeref]

A HSC Marker has told me to not go overboard with hypothetical case studies; use only one of them to answer the question otherwise it kind of feels disjointed. I always use C&M Manufacturing (just randomly made it up lol)

Ok I'll use that too ;P

 

[BLIT2014]

I don't always write the case studies I'm going to use in the Executive summary and my teachers a HSC marker and hasn't yelled at me about it?

Leave a line and come back to it I think..

 

[Maxwell]

I don't always write the case studies I'm going to use in the Executive summary and my teachers a HSC marker and hasn't yelled at me about it?

Leave a line and come back to it I think..

How do you write your executive summaries? '


Gimme an example?

 

[BLIT2014]

How do you write your executive summaries? '


Gimme an example?

Executive Summary:

This report will explain the impact of globalisation on marketing management on a variety of businesses. It will do this through looking at the global marketing strategies of global branding, standardisation, customisation, global pricing and competitive positioning. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities.