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Section I - Multiple Choice (1 Viewer)

Rafy

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Share and discuss your MC answers here
 

zb123

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production or sellign approach?

q6: a business develops a shirt made from fabric which never stains or looks crushed. It then runs an advertising campaign to inform people about this product?

In textbook product approach - focus on goods and services.

Sales approach - focos on sellign due to increased competition.

I put production, because even though there is advertising, the focus is sitll on production and the specific good. What did you put?
 

Timske

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Re: production or sellign approach?

It was selling
 

zb123

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Re: production or sellign approach?

According to wikipedia sales approach is about 'selling an already existing product', so since it was a new product, which was the main focus of the business, it could be product.
 

Examine

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Re: production or sellign approach?

I had selling
 

SandyS1995

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Re: production or sellign approach?

omg wtf i put marketing?? lol
 

Timske

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Re: production or sellign approach?

According to wikipedia sales approach is about 'selling an already existing product', so since it was a new product, which was the main focus of the business, it could be product.
It was selling
 

Examine

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What about q8

What would be the best strategy for a business to increase its gross profit?
 

zb123

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cost centres - expenses would improve net profit, and you can't reduce fixed costs.
 

SandyS1995

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all i rememeber was that i only put one D in the whole of mc and it was for q18 lol
 

zb123

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15 D - demograqphics (workers) and psychographic - health concious..
 

KierenTran

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Not sure if all are correct but.
1.D 2.C 3.A 4.B 5.C 6.D 7.A 8.C (Not sure) 9.B 10.C 11.C 12.B 13.D 14.C 15.D (not sure but i think its correct) 16.A 17.A 18.D 19.B 20.B
 

Abanious

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i put selling. originally, i put it down as marekting but i changed it. isnt seling attempting to promote the benefits of ur product via advertising?


not sure if right...
 

Demise

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It's the marketing approach - selling is only advertising whereas marketing is satisfies the NEW needs.
 

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