Section I - Multiple Choice (4 Viewers)

[Rafy]

Share and discuss your MC answers here

 

[gorab]

D
c
a
b
c
d
a
c
b
c
c
b
d
c
d
a
c
d
d
b

 

[zb123]

production or sellign approach?

q6: a business develops a shirt made from fabric which never stains or looks crushed. It then runs an advertising campaign to inform people about this product?

In textbook product approach - focus on goods and services.

Sales approach - focos on sellign due to increased competition.

I put production, because even though there is advertising, the focus is sitll on production and the specific good. What did you put?

 

[hazza1424]

Re: production or sellign approach?

i said sales approach, and most my other friends also picked it.

 

[Timske]

Re: production or sellign approach?

It was selling

 

[zb123]

Re: production or sellign approach?

According to wikipedia sales approach is about 'selling an already existing product', so since it was a new product, which was the main focus of the business, it could be product.

 

[Examine]

Re: production or sellign approach?

I had selling

 

[SandyS1995]

Re: production or sellign approach?

omg wtf i put marketing?? lol

 

[Timske]

Re: production or sellign approach?

According to wikipedia sales approach is about 'selling an already existing product', so since it was a new product, which was the main focus of the business, it could be product.

It was selling

 

[Examine]

What about q8

What would be the best strategy for a business to increase its gross profit?

 

[bigSKEAMO1]

Re: production or sellign approach?

It was selling

God I hope you're right. You beautiful soul.

 

[zb123]

cost centres - expenses would improve net profit, and you can't reduce fixed costs.

 

[SandyS1995]

all i rememeber was that i only put one D in the whole of mc and it was for q18 lol

 

[Examine]

cost centres - expenses would improve net profit, and you can't reduce fixed costs.

Yay, I had that too.


What about q15?

 

[zb123]

15 D - demograqphics (workers) and psychographic - health concious..

 

[KierenTran]

Not sure if all are correct but.
1.D 2.C 3.A 4.B 5.C 6.D 7.A 8.C (Not sure) 9.B 10.C 11.C 12.B 13.D 14.C 15.D (not sure but i think its correct) 16.A 17.A 18.D 19.B 20.B

 

[ellie95]

Yay, I had that too.


What about q15?

Question 15 was the hardest i said D

 

[Abanious]

i put selling. originally, i put it down as marekting but i changed it. isnt seling attempting to promote the benefits of ur product via advertising?


not sure if right...

 

[Abanious]

Question 15 was the hardest i said D

yeah some multiple choice were just screwed up and dodgy. i put C though. could be any

 

[Demise]

It's the marketing approach - selling is only advertising whereas marketing is satisfies the NEW needs.