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Section I - Multiple Choice (1 Viewer)

walshy007

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Would anyone mind taking a couple of quick pictures of the multi choice so i can check my answers. I threw the paper out =(

Thanks
 

grizzlybear

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IMO, i think its Selling approach, It can't be industrial. It can't be Production because they advertise it. It can't be Marketing becuase the major focus of marketing is finding what consumers want and satisfying it. No where does it say any market research or we don't even know if consumers want shirts that stain???

Selling approach because they make product and just try to sell it, and by running an advertising camapaign (with no mention of who they market it to)
yea i agree...

im guessing im going to get about 100% in this section... what was everyones answers? if they can rememeber
mine were: A B B A C A D B A C C C D A B C D D A C
 

JohnCoffey

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Which is exactly my quarrel, it's common sense to assume they did market research, since it's MOST PROBABLE that they did, and MC is a test of the "most correct" answer. No one, and I mean no one makes a product without R&D of any kind, even a thought process of 'what people like' is R&D in it's own way. Only in a hypothetical market would they not do R&D, which never happens and therefore deems MC as not a test of actual logic and knowledge, but instead a test of who can decipher an answer (as I previously mentioned).
........ :/
 

Examine

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Why must it be this? In the textbook, 'cost centres' and 'expense minimisation' are both regarded as equally relevant profitability management strategies, and as someone pointed out earlier, just using cost centres is not enough to actually help your profitability. You must then analyse the expenses to see where the inefficiencies are, and take action to reduce them.

While 'minimising expenses' predominantly helps your net profit, it will also include your gross profit, through minimising the COGS expense. The actual action of 'minimising expenses' will help your profits more than just 'using' cost centres.

I hate to start this argument again, but i just can't see why its cost centres.
Expenses do not affect gross profit, since it is sales-COGS, though it affects net profit.
 

zb123

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They may say cogs can be expenses, if they are retards... (BOS)
 

gr_111

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Expenses do not affect gross profit, since it is sales-COGS, though it affects net profit.
COGS is an expense, "cost of goods sold", which you can minimise through buying in bulk or changing suppliers, which would improve GP. Thats why i put it, i believe 'minimising expenses' is the most correct answer.
 

Rawf

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I don't have a real logic for putting reduce fixed costs as an answer... but during the test I thought like that like transport COULD be a fixed cost sorta, err. I guess it's not really but when I thought about it, if you have a big truck to deliver something (like woolworths) you can have more or less stock to bring in and it wont change the price of using the truck.
I know its sorta wrong as increasing stock immensely can mean you need more trucks or an even larger truck -__- and it would take more fuel/petrol as it's heavier/larger trucks --> more petrol.
Oh gosh, I dunno but I hope they scrap that question and just give everyone a mark :(
 

purple025536

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its silly how this section of the paper was more ambiguous and difficult than the rest of it
 

carpe_diem

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Lolol yeah, I put selling as well :D It doesn't state that they took any market research or tried to find out what the consumers want.. and you cant just assume that they did.
Rather, they created a product, and attempted to advertise/promote it... thus it's selling.
Why else would they create a product that was stain free and wrinkle free, or whatever? If it was the selling approach, they would have just made a normal shirt, as this would have cost less. Plus, the marketing approach does involve advertising, it just doesn't rely as heavily on it as in the selling approach.
 

Rawf

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Why else would they create a product that was stain free and wrinkle free, or whatever? If it was the selling approach, they would have just made a normal shirt, as this would have cost less. Plus, the marketing approach does involve advertising, it just doesn't rely as heavily on it as in the selling approach.
Erm selling approach is just making ANYTHING (without market research or trying to find out what people want) and trying to persuade consumers to purchase them. Some businesses make the most bizzare things (unordinary) and attempt to advertise/promote the good, thus putting an emphasis on selling.
And plus, most people buy shirts on how they look rather than what qualities they have (apart from quality of material course ie. ease of ripping, thickness). Well you can argue about like 'sports shirts' which have features such as sweat absorbtion or whatever they do.. i'm pretty sure they have market research though lol, but shirts are mainly bought due to style and comfort. There's not really any point making a shirt that doesn't stain or wrinkle and having it ugly and uncomfortable af so that no one purchases it, they might as well wear rubber or something - doesn't stain or wrinkle.

So overall, it should be selling.... not marketing. How do you know that people want a shirt that doesn't stain or wrinkle? If they had one would you buy those shirts and not wear your favourite looking shirt that does stain & wrinkle?
 

carpe_diem

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Erm selling approach is just making ANYTHING (without market research or trying to find out what people want) and trying to persuade consumers to purchase them. Some businesses make the most bizzare things (unordinary) and attempt to advertise/promote the good, thus putting an emphasis on selling.
And plus, most people buy shirts on how they look rather than what qualities they have (apart from quality of material course ie. ease of ripping, thickness). Well you can argue about like 'sports shirts' which have features such as sweat absorbtion or whatever they do.. i'm pretty sure they have market research though lol, but shirts are mainly bought due to style and comfort. There's not really any point making a shirt that doesn't stain or wrinkle and having it ugly and uncomfortable af so that no one purchases it, they might as well wear rubber or something - doesn't stain or wrinkle.

So overall, it should be selling.... not marketing. How do you know that people want a shirt that doesn't stain or wrinkle? If they had one would you buy those shirts and not wear your favourite looking shirt that does stain & wrinkle?
See, I think this is being looked into so much. For this MC Q, we don't look at the business' thoughts and attitudes, just what they gave us. The BoS has gone to effort of specifically putting in 'wrinkle and stain free' for a reason. I'm still inclined towards the marketing approach, but hey, we'll never know whose right.
 

JohnCoffey

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See, I think this is being looked into so much. For this MC Q, we don't look at the business' thoughts and attitudes, just what they gave us. The BoS has gone to effort of specifically putting in 'wrinkle and stain free' for a reason. I'm still inclined towards the marketing approach, but hey, we'll never know whose right.
too much irony o_o but, yes its over, to everyone receiving band 6's :)!
 

Rawf

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See, I think this is being looked into so much. For this MC Q, we don't look at the business' thoughts and attitudes, just what they gave us. The BoS has gone to effort of specifically putting in 'wrinkle and stain free' for a reason. I'm still inclined towards the marketing approach, but hey, we'll never know whose right.
Lol I didn't look into it too much, I just put it in that way for you to understand better. I'm pretty sure its selling approach though (you'll know once they release the answers next year). And yes they put things in to try and trick you. They could have put the t-shirt 'plays songs and has flashing LED lights on it' and it would still be selling if they made it and then promoted it. They could even say 'the tshirt opens your beers, holds your candy blablabla'.
And yes, you do take what they give us... what they gave us did not state that they had market research or any form of trying to figure out what consumers want in shirts. So I guess you sort of contradicted yourself there.
 

rtuz

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I'm very confused about Q11 -
which of the following is an essential aspect of logistics?
C)materials handling & packaging
D)the creation of a budget for new machinery?

Although I definitely go with C, but in the book business studies in action,
There is the same question after the topic operations! And the answer is D)the budget thingy!
I remembered this question,so I chose D in the exam.

Do you guys reckon C or D? Does it mean the book answer is wrong?
 

sanaamehajer

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Hey guys,

This is a question from the textbook which is similar to Q6 of MC.

Astero is a business specialising in the production of quality
Australian-made furniture. Promotional campaigns used by the
Which of the following approaches to marketing is the business using?

Answer : Production approach



So I'm assuming that the answer for Q6 was Production.. Hmph :/
 

zb123

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It's definitely not selling approach. Selling approach is about tryingto sell existing products/ products that are not innovative. Marketing approach is abotu market research, it is the same as production approach but finding out what customers want - the business did not do market research. It is therefore production approach. Despite advertising, the main feature of the business was its product. Enough arguing now.
 

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