Re: extended response
Was expecting B MGMT and CHANGE (cos the last time it was on was in 08), but didn't expect ER to be an option as well. Did Q27 simply because you could write bucketloads. Wrote in Business report style.
Changing nature of M -> Due to changing, global expansion is taken. General overview.
Economic -> Cushioning econ cycles, Exploiting economies of scale
Financial -> Inc sales + finding new markets (B's are enabled to cos of larger financial sources), Exploiting economies of scale
Geographical -> Diversification
Legal -> Regulatory differences, tax minimisation
Political -> Regulatory differences, tax minimisation
Social -> Diversification (meeting needs in different O/S markets)
Technological -> Access to new tech
Cases: Qantas, Lend Lease, Apple (iPhone was all over news, so why not
), Billabong (mention), Harvey Norman (mention), BHP (mention).
Wrote two booklets. Have generally smaller writing (10-12 words/line). Fingers crossed that even tho i did rush at the end, i did alright!