The report... (1 Viewer)

[Becky222]

Hi
I have heard rumours that as well as including the marketing research process we were also meant to include the elements of the marketing plan in the report. Lots of people from my school did this...
What do you think?
Thanks

 

[Becky222]

sorry i meant for question 28 section IV

Question: Analyse how the market research process may assist a business to develop its marketing plan and achieve the objectives of financial management

 

[Becky222]

it says develop a marketing plan though not elements of a marketing plan. so i just talked about how the marketing planning process contributes to the marketing plan, i didn't specifically go through the elements.

i thought the other question was harder, so good on you for doing it. don't worry though, looks like i have stuffed up as well...