your question is a bit misleading [well, to me at least. i guess, only to me]:
- what are you attracted to?
- the most important thing is:
i interpret them as slightly different.
for the first, i would say that i would be first attracted by a type/style of look [which isn't really that shallow because looks usually reflect the person], then personalities. though, personality would really matter in the end
for the second, the most important thing is yeah, probably to simply be loved and appreciated in return - to be shown the same amount of devotion