I think this piece of marketing sum's up how Apple sees their position in the market
http://www.apple.com/macbook/the-new-macbook/watch.html
Premium through design+brand and 'apparent' quality. (Not that I have handled the new MacBook)
http://www.apple.com/macbook/the-new-macbook/watch.html
Premium through design+brand and 'apparent' quality. (Not that I have handled the new MacBook)