Section I - Multiple Choice (1 Viewer)

Abanious

Member
Joined
Sep 26, 2012
Messages
79
Gender
Male
HSC
N/A
Not sure if all are correct but.
1.D 2.C 3.A 4.B 5.C 6.D 7.A 8.C (Not sure) 9.B 10.C 11.C 12.B 13.D 14.C 15.D (not sure but i think its correct) 16.A 17.A 18.D 19.B 20.B
had same thing as u cept i put 14.a, 15.c


although i think 19 was not b, but i did put that
 

Timske

Sequential
Joined
Nov 23, 2011
Messages
794
Gender
Male
HSC
2012
Uni Grad
2016
It's the marketing approach - selling is only advertising whereas marketing is satisfies the NEW needs.
Wrong, it didn't say they needed it. The business did not conduct market research.
 

KierenTran

jenko
Joined
Oct 10, 2011
Messages
52
Gender
Male
HSC
2012
IMO, i think its Selling approach, It can't be industrial. It can't be Production because they advertise it. It can't be Marketing becuase the major focus of marketing is finding what consumers want and satisfying it. No where does it say any market research or we don't even know if consumers want shirts that stain???

Selling approach because they make product and just try to sell it, and by running an advertising camapaign (with no mention of who they market it to)
 

Abanious

Member
Joined
Sep 26, 2012
Messages
79
Gender
Male
HSC
N/A
hmmm, my teacher said marketing approach, but it couldnt have been that. there was no market research conducted, etc.. and they didnt even asses the needs of consumers which is essentially what the marketing approach is about
 

Abanious

Member
Joined
Sep 26, 2012
Messages
79
Gender
Male
HSC
N/A
19, what did you guys put down? and also 14, which was the critical pth thingy
 

Keelan134

Member
Joined
Nov 24, 2011
Messages
178
Gender
Male
HSC
2012
I chose marketing and my reasoning was that they created the product as it is something the consumer wanted, not that it was imposed on them. I understood advertising as a form of promotion, however reading over my textbook it does seem to lean more to the selling approach.
 

Keelan134

Member
Joined
Nov 24, 2011
Messages
178
Gender
Male
HSC
2012
Critical path analysis was 17, and 19 was C, What people get for Q4? i said A
 

Users Who Are Viewing This Thread (Users: 0, Guests: 1)

Top