Section I - Multiple Choice (3 Viewers)

Abanious

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Not sure if all are correct but.
1.D 2.C 3.A 4.B 5.C 6.D 7.A 8.C (Not sure) 9.B 10.C 11.C 12.B 13.D 14.C 15.D (not sure but i think its correct) 16.A 17.A 18.D 19.B 20.B
had same thing as u cept i put 14.a, 15.c


although i think 19 was not b, but i did put that
 

Timske

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It's the marketing approach - selling is only advertising whereas marketing is satisfies the NEW needs.
Wrong, it didn't say they needed it. The business did not conduct market research.
 

KierenTran

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IMO, i think its Selling approach, It can't be industrial. It can't be Production because they advertise it. It can't be Marketing becuase the major focus of marketing is finding what consumers want and satisfying it. No where does it say any market research or we don't even know if consumers want shirts that stain???

Selling approach because they make product and just try to sell it, and by running an advertising camapaign (with no mention of who they market it to)
 

Abanious

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hmmm, my teacher said marketing approach, but it couldnt have been that. there was no market research conducted, etc.. and they didnt even asses the needs of consumers which is essentially what the marketing approach is about
 

Abanious

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19, what did you guys put down? and also 14, which was the critical pth thingy
 

Keelan134

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I chose marketing and my reasoning was that they created the product as it is something the consumer wanted, not that it was imposed on them. I understood advertising as a form of promotion, however reading over my textbook it does seem to lean more to the selling approach.
 

Keelan134

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Critical path analysis was 17, and 19 was C, What people get for Q4? i said A
 

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